Katie Mullins



Invitae is a genetics company whose mission is to bring comprehensive genetic information into mainstream medicine to improve healthcare for billions of people.
We worked on the clinician facing campaign that helps educate doctors offices across
the country about the benefits of Invitae. Using raw and emotional imagery we
wanted to show the truth behind genetic disorder and how that reality is uncomfortable.

 print, video, digital

Campaign video

Print ads that appeared in targeted medical journals