Google Cloud x The New York Times
360 Campaign: Print, OOH, Web, Social, AR
The New York Times partnered with Google Cloud to unearth data from millions of photos. For over 100 years these images have been stored in an underground archive called The Morgue, located several stories beneath Times Square. In this 360 campaign, we invited viewers to act like a journalist and dig deeper into a photo’s story by using AR. In the end, this campaign demonstrated how NYT is using Google Cloud technology to forever change the game of journalism.
Client: Google Cloud x The New York Times Role: Art Director / Graphic Designer Writer: Carter Debski Creative Director: Chad Leitz & Matthew Wakeman
Press: Ad Age
Awards:
2019 One Show | Co-Promotions | Merit
2019 One Show | Innovation in Print & Outdoor | Merit
2019 Cannes Loins | Digital Craft (Data Storytelling) | Shortlisted
2019 Cannes Loins | Creative Data (Data Storytelling) | Shortlisted
2019 Cannes Loins | Creative Data (Data Technology) | Shortlisted
Station dominations in five major NYC subway stations helped give this campaign millions of impressions.
Print ads published in NYT alongside the Past Tense articles helped for a seamless transition from advertising to storytelling.
