Customer Persona Tarot Cards

Nailing your sales pitch can be a daunting task, especially when your customers’ needs are wildly diverse. The client asked us to create a fun, more personable persona guide to help the sales team focus on specific target audiences’ needs in greater detail. What started as a boring chart turned into a bold, interactive card set. The cards were such a success, we were asked to produce printed sets to place into the hands of every sales team member.

*These cards have been condensed in style and blurred to protect the client’s sensitive information.*

Client: Popular File Hosting Company Role: Art Director / Designer Writer: Shannon Roy Creative Director: Carly Haselhuhn