Katie Mullins

Google Cloud x The New York Times


Google Cloud x The New York Times

The New York Times partnered with Google Cloud to unearth data from millions of photos. For over a 100 years these images have been stored in an underground archive called The Morgue, located several stories beneath Times Square. In this 360 campaign we invited viewers to act like a journalist and dig deeper into a photo’s story by using AR. In the end, this campaign demonstrated how NYT is using Google Cloud technology to forever change the game of journalism.

Client: Google Cloud x The New York Times Role: Art Director Creative Director: Chad Leitz & Matthew Wakeman
Micosite designed by Instrument
Ad Age



Station dominations in five major NYC subway stations helped give this campaign millions of impressions.


Print ads published in NYT alongside the Past Tense articles helped for a seamless transition from advertising to storytelling.


Augmented reality helped the viewer dive into multiple stories inside each photo.

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