Google Cloud x The New York Times
The New York Times partnered with Google Cloud to unearth data from millions of photos. For over a 100 years these images have been stored in an underground archive called The Morgue, located several stories beneath Times Square. In this 360 campaign we invited viewers to act like a journalist and dig deeper into a photo’s story by using AR. In the end, this campaign demonstrated how NYT is using Google Cloud technology to forever change the game of journalism.
Client: Google Cloud x The New York Times Role: Art Director Creative Director: Chad Leitz & Matthew Wakeman
Micosite designed by Instrument
Press: Ad Age