Verizon x Xbox

360 Campaign: Video, Social, Experiential

Verizon broke into the gamer market by becoming the first telco to become the official vendor of Xbox. Through a fully integrated campaign featuring IRL NPCs (non-player characters), we created a range of experiences to generate hype for this special partnership.

Client: Verizon x Xbox Role: Associate Creative Director
Press: AdLand • Ads of the World • Little Black Book

Meet an NPC

We continued generating buzz about Xbox All Access coming to Verizon by bringing a real-life NPC to select stores in Chicago, Atlanta, and Santa Monica. Customers who solved one of his riddles were rewarded with free Xbox accessories like headphones, controllers, and gift cards.

Not your average Twitch stream.

To get gamers even more hyped for this one-of-a-kind partnership, we joined forces with Team Liquid star Average Jonas to create a Twitch stream like no other. We turned Average Jonas into a first-person playable character in a live IRL Twitch adventure completely controlled by viewers. Using Twitch chat (and a few friendly NPCs), fans navigated through a series of challenges inspired by their favorite games to find the ultimate treasure: Xbox All Access.

Our stream ranked the #2 most watched in the US and #11 most watched globally for the day.

Creative Team

Agency: Madwell, Brooklyn
Creative Directors: Mauricio Galván, Ryan Howard
ACDs (Digital): Devin Kharpertian, Katie Mullins
ACDs (OLV): Alex Kauffman, CJ Thomas
Senior Art Directors: Anna Lindell, BriElle Munizzi
Senior Copywriter: Jake Wilhelmsen
Designer: Emma Gaedje
Copywriter: Brooke Strozdas
Associate Designer: Sukanya Bose