Samsung Memory

Video & Logo Design

Samsung provides market-leading saving solutions that are crucial in this day and age. To save is to store, to treasure, and to keep safe. Our ‘SAVE’ campaign’s main message was ‘Samsung Memory Saves All the Progress in the World’. This slogan is Samsung’s commitment to society by bringing a better world for all through their technology-saving solutions. To help raise awareness, we created a campaign film and a new design for the ‘SAVE’ symbol that showcases Samsung Memories’ vision and values to now and the future. The brand also created a powerful music video, called “SAVE”, which was in collaboration with world-renowned K-pop artist NCT 127, which has over 15M views on YouTube.

Client: Samsung Role: Art Director + Graphic Designer Press: It's Nice That

We created a new, modern take on the iconic ‘save’ symbol to put a point on the significance of saving for a new generation. This new symbol incorporated elements from the original floppy disc, the Samsung SD card, and the ‘download’ arrow. This new design shows what’s possible for the future of a universal symbol for memory.

Our ‘Save’ icon featured in NCT 127 K-Pop video.