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Unilever UFA

United For America

Poster Design

United for America

Unilever made a commitment to unite retail partners and nonprofits to help communities looking to recover and rebuild by donating $25 million in goods and services on a Day of Service in May 2020. They also made a promise to empower front-line aid organizations and support systems. We create posters that would appear in the regional grocery store chains that helped promote this message.


Client: Unilever Role: Art Director & Designer Jr Designer: Michelle Barrueto Creative Directors: Chris Perry & Kristen Kusterer

 

For my process, a grid-like poster design made the most sense. Keeping in mind all the goods and services that were going into helping multiple communities, this was a simple graphic solution to visually incorporate everything.

 

National Poster

 
 
 

Regional Posters