That Lady Thing
Branding & Experiential
Part Speakeasy. Part Speak Out. That Lady Thing is a Pop Up with a purpose. Inspired weeks before International Women’s Days 2018, TLT is an experiential content platform that works to address gender inequality in the areas of wage equality, women in leadership, bias, and harassment. With exhibits like the Sea of Objectification where you can jump straight into a ball pit that is filled with plastic breasts, a slant on objectification. This pop-up feminist museum has has 3 different exhibitions that consists of hundreds of selfies, impressions, and dollars donated to non-profits that help women.
Role: Art Director / Graphic Designer Creative Director: Jamie Shaw
Awards:
2019 SF Design Week | Wild Card | Winner
