Invitae’s mission is to bring comprehensive genetic information into mainstream medicine to improve healthcare for billions of people. We worked on a clinician facing campaign that helps educate doctors offices across the country about the benefits of Invitae. Using raw and emotional imagery we show the uncomfortable reality behind a genetic disorder. This campaign consisted of a brand video, print in multiple healthcare publications, and digital banners.
Client: Invitae Role: Art Director/Designer Writer: Clemence Pluche Creative Director: Jamie Shaw